Facebook has finally found it's mojo. They have successfully developed a method for delivering ads effectively in the mobile space (smart phones). This will substantially boost their ad revenue going forward.
The following is an excerpt from an Investor's Business Daily article:
Facebook Video Ad Boost Said To Be Underestimated
Posted 01:57 PM ET
Facebook (FB) shares were up more than 2.5% in afternoon trading Monday after investment bank Piper Jaffray raised its price target on the stock, saying video ads could give a big boost to the leading social network.
"We believe the street has largely yet to contemplate the video offering numbers," analysts Gene Munster and Douglas Clinton wrote in a Monday research note.
They hiked their price target on the stock to 46 from 38, based on the potential for 15-second video ads in users' Instagram or Facebook feeds, they wrote in the note.
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